Startup

Don’t get stuck thinking small

Don’t get stuck thinking small

Traditional business textbooks suggest that it’s logical to build your presence at your home market first, and then expand abroad. There’s less risk, fewer resources needed, less research that needs to be carried out; it’s a “risk-averse” strategy, or in some cases probably a “smart” strategy. In a Clarkson (2015) article on how to start a global business, the Founder of Virgin, Richard Branson, states that “launching your brand overseas will be hugely expensive, and finding distributors and retailers that are willing to take on an unknown brand will be extremely difficult”, so in other words, first start local and build a strong brand presence at home.

But why do some companies go big before they go home? Why did Funzi?

Job description: Funzi Evangelist

Job description: Funzi Evangelist

Most working in the tech industry are familiar with the concept of the technology evangelist. A person that takes the technology, product, or service that a company develops, creates a story around it, and roams the world, making everyone aware - and a fan - of that tech, product, or service. Globally, famous service and technology evangelists include Steve Jobs, Guy Kawasaki, Dan’l Lewin, and my fellow Finn, Peter Vesterbacka. Not all technologies succeed or survive and that makes the job of the evangelist often lonely and always challenging.